HELSINKI FASHION WEEK first purely digital and sustainable showcase

A FRONT RUNNER OF 3D FASHION WEEK AND SUSTAINABLE FASHION

Maqu online show From Nazca to Maqu Lines: Live Lines for Helsinki Fashion Week. Directed by NDA Paris, Produced by Soldats Film, 3D look by Scotomalab, Music courtesy by Dengue Dengue Dengue

HFW delivers conversational AI for the first-of-its-kind all digital Fashion Week which has become a personal space for the users with a strong emphasis on collaborations.

Since its debut in 2016, the five-day Helsinki Fashion Week has been the leading force of promoting digitalism, accountability and sustainability in the industry.

Image by Unhueman featuring Bella Hueman, Mia Hueman, Jada and the Founder of Helsinki Fashion Week, Evelyn Mora.

The HFW Digital Village takes traditional principles of sustainability in Fashion into Cyberspace. The international and inclusive Digital Village approaches Fashion from a holistic standpoint, connecting all creative disciplines.

Breathtaking underwater 3D show 'SPACE' by Mandali Mendrilla, Helsinki Fashion Week. Directed by NDA Paris, Produced by Soldats Film, Garment 3D Digitalisation by Scotomalab.

Holographic fashion collections worn by avatars allowed designers more freedom of expression. Digitalising Fashion Week was also an essential component in Helsinki’s efforts to further nurture eco-consciousness.

Mandali Mendrilla - Garment 3D Digitalisation by Scotomalab.

Joshua James Small - Garment 3D Digitalisation by Scotomalab.

Open Plan - Garment 3D Digitalisation by Scotomalab and Studio PMS.

 

Tess van Zalinge - Directed by NDA Paris, Produced by Soldats Film, Co-created look with Emily Switzer.

3D Video by Samy Lacrapule.

Open Plan - Directed by NDA Paris, Produced by Soldats Film, Co-created 3D look with Studio PMS, Model Sara from New Aliens Agency.

Unexplored fields - Avatar Design Samy Lacrapule, Graphic Design Adrien Jacquemet, 3D modeller GSaurel, Virtual Tattoos Oiyaa.

Maqu - 3D looks by Scotomalab, Pictures rendered by NK and Hilal Sevencan.

Tess van Zalinge - 3D looks by Scotomalab, Pictures rendered by NK and Hilal Sevencan.

Patrick McDowell - 3D looks by Scotomalab, Pictures rendered by NK and Hilal Sevencan.

Kawakey - Directed by NDA Paris, Produced by Soldats Film, 3D looks by Scotomalab.