JOY at House of Switzerland Milano: the group exhibition celebrating Swiss design

Excellence and creativity at the heart of Milano Design Week 2024

© House of Switzerland Milano 2024 / Melania Dalle Grave e Agnese Bedini, DSL Studio

Pro Helvetia and Presence Switzerland are presenting individual and collective creations by young designers, independent studios, established brands and universities from Switzerland at House of Switzerland Milano.

© Freitag Lab x ECAL / DSL Studio

© House of Switzerland 2024 / Hannes & Fritz / DSL Studio

© Estelle Bourdet / SALIENTI / DSL Studio

In a dynamic showcase featuring over 40 emerging designers, independent studios, renowned brands as well as academic and design institutions, thought-provoking projects ranging from robotics to circular solutions, new perspectives on furniture space, and adaptive accessories, set the stage for an engaging experience.

Highlighting the creativity, curiosity and dynamic quality of the Swiss design scene as a positive force for societal transformation, the group exhibition JOY at Milano Design Week 2024 has welcomed over 22,000 visitors and sealed high profile collaborations with the likes of Hublot, Disegno, and Monocle Radio.

As part of a decade-long collaboration, MAY proudly handled the international Public and Press Relations for the entire House of Switzerland Milano. This longstanding partnership underscores the shared commitment to elevating Swiss design on the global stage and fostering meaningful connections within the international design community.

Art Direction & Scenography, House of Switzerland 2024: Dorothee Dähler, Kaj Lehmann, Lukas Marstaller, Oliver-Selim Boualam,Lukas Marstaller, Oliver-Selim Boualam,Yeliz Secerli

© House of Switzerland Milano 2024 / Melania Dalle Grave e Agnese Bedini, DSL Studio