House of Switzerland Milano: A Platform for Collaboration and Creative Exchange

Media Relations with Purpose – Connecting Swiss Talents to a Global Audience

The third edition of House of Switzerland Milano, presented by Pro Helvetia and Presence Switzerland during Milano Design Week 2025, stands as a dynamic celebration of connection and cooperation across disciplines, generations, and geographies.

Curated under the theme of collaboration, the exhibition brings together 25 forward-thinking projects from independent studios, academic institutions, brands, and emerging talents, transforming Casa degli Artisti into a space of shared ideas and creative momentum.

With over 23,500 visitors and more than 400 media representatives and key opinion leaders engaging with the programme, House of Switzerland Milano confirms its role as a dynamic platform for dialogue, experimentation, and visibility.

HSLU-LUCERNE SCHOOL OF DESIGN, FILM AND ART «THE LIVING TENT»

HOMO FABER FELLOWSHIP PRESENTED BY THE MICHELANGELO FONDATION «TODAY'S MASTERS MEET TOMORROW'S TALENTS»

MUDAC «BADDANCE WITH THEBADWEEDS»

As the official press agency, MAY Concepts Ltd leads the strategic communications, from narrative development and stakeholder outreach to the coordination of international media coverage. Months of groundwork translate into meaningful relationships with journalists, cultural institutions, media partners, and industry voices.

The week has opened with a Preview Dinner and an Opening Party, co-hosted with Hypeform, setting the tone for what has become one of the must-see presences at MDW25.

From concept to coverage, MAY has supported the project with a commitment to clarity, connection, and purpose, building bridges between Swiss design and the world gathered in Milan for Design Week.

ECAL - DESIGNED IN CH MADE IN JP